Average Email Campaign Stats of MailChimp Customers by Industry

There are a lot of numbers in MailChimp’s free reports on email and marketing automation, but you might be wondering how your email-marketing stats compare to others in the same industry. What kind of open rates should companies like yours expect? How many bounces are too many? What’s an acceptable abuse complaint rate? The more context, the better.

The Email Pitch

In today’s world, you’re likely going to pitch far more investors through an initial email than you will in person. A great Email Pitch won’t necessarily get you a meeting but a bad one will definitely prevent one. Therefore creating the perfect Email Pitch is essential.