The magic of design thinking

Every problem in this world is an opportunity in itself and the reasons why individuals struggle solving their problems is because 95% of them are thinking of solutions rather than thinking about the problem.

Mobile Apps Get Boost From TV Advertising

Mobile apps, among the fastest growing forms of digital media, depend on TV advertising to boost traffic, according to a study by the Video Advertising Bureau. Apps have become a $1 billion advertising category for TV, and that spending is paying off. According to the VAB study, there is a 77% correlation between TV advertising […]

How to market to million touch point millennials

Kantar WorldPanel recently released research looking at the lives of UK millennials. Besides revealing everything from their favourite movies to their levels of alcohol consumption, the findings featured some interesting gems for marketers around the distinctions between online and offline browsing and purchasing habits.

Inside Silicon Valley Empire of the geeks

THE English have Silicon Fen and Silicon Roundabout, the Scots have Silicon Glen. Berlin boasts Silicon Allee, New York Silicon Alley. But the brain of the tech world is the ecosystem in and around San Francisco. Silicon Valley’s entrepreneurs and innovators, technologists and moneymen are busy revolutionising nearly every aspect of the global economy.