Why are you building an app? Yes, you want to cultivate loyalty, create company awareness, gain new mobile customers, provide a benefit, and more. Often, mobile apps are another marketing channel for your brand and after everything you’ve put into getting it launched, you also expect it to be a solid source of revenue.
A new and popular tap-to-vote app is making it easy for teens to voice their opinions, and marketers are starting to take notice. The app, called Wishbone, has built an audience of more than 4 million users in less than a year, attracting a core user base of girls ages 13-to-18. The app appeals to […]