Will Facebook Inc.’s New Snapchat Challenger Succeed?

Facebook (NASDAQ:FB) recently started testing out disappearing messages on its Messenger app for select Android and iOS users in France. In a press release, Facebook stated that “disappearing messages give people another fun option” for communicating on Messenger. However, Facebook didn’t state if it will test the feature in other countries.

Snapchat’s lackluster ad business threatens $16 billion valuation

SAN FRANCISCO (Reuters) – Snapchat, maker of a free mobile app that lets users send videos and messages that disappear in seconds, is struggling to gain traction with advertisers, fuelling investor concern that its $16 billion valuation isn’t justified by a business that hasn’t yet shown it has a steady source of income.

What App Users Care About When Sharing Personal Data: Permissions

The latest Pew Research Center Report relayed useful information regarding application users’ concerns with sharing personal data.  Ninety percent of app users indicated that how their personal data will be used is “very” or “somewhat” important to them, and influences their decision to download an app.  Sixty percent of users decided against downloading an app when they […]

Defining Viral Growth for Mobile Apps

Virality is a contentious topic within the field of mobile app development because it is almost impossible to precisely instrument: due to the way most app platforms (such as the App Store) are architected, almost all viral mechanics lose scope as soon as a user engages with them.