Snapchat’s Everest Live Story showed climbing production quality of app’s TV-like format

Snapchat’s Live Stories — curated collections of photos and videos people post around a live event — are more like YouTube than TV. But like YouTube, the mobile app’s programming is starting to resemble the polish of TV, by increasingly incorporating pre-recorded footage and applying post-production treatment.

Mobile Apps Get Boost From TV Advertising

Mobile apps, among the fastest growing forms of digital media, depend on TV advertising to boost traffic, according to a study by the Video Advertising Bureau. Apps have become a $1 billion advertising category for TV, and that spending is paying off. According to the VAB study, there is a 77% correlation between TV advertising […]

How Facebook turned an end-to-end ad tech strategy on its head

Maybe Facebook doesn’t need to own the entire ad tech stack to overtake the entire digital ad ecosystem. Or maybe Facebook just doesn’t need to own it in the traditional sense. Companies like Google and Verizon’s AOL have assembled end-to-end stacks that cover just about all the adtech tools that an advertiser or publisher needs […]


Model–view–controller (MVC) is a software architectural pattern commonly used for developing user interfaces that divides an application into three interconnected parts. This is done to separate internal representations of information from the ways information is presented to, and accepted from, the user.[1][2] The MVC design pattern decouples these major components allowing for efficient code reuse and parallel development. Traditionally used for desktop graphical user […]

Wishbone ‘Social Barometer’ App Skyrockets Among Teens: 3 Million Plus Users In Just Four Months

It took two years for Science Inc., a Santa Monica technology company, to reach the top 20 list of the most downloaded apps on Apple Store. The main activity of Science is to buy, grow and invest in startups. One core premise it relied on was that teenagers are much more entertained through their mobile […]