THE SCIENTISTS WHO MAKE APPS ADDICTIVE

In 1930, a psychologist at Harvard University called B.F. Skinner made a box and placed a hungry rat inside it. The box had a lever on one side. As the rat moved about it would accidentally knock the lever and, when it did so, a food pellet would drop into the box. After a rat had […]

Agile vs Waterfall – Which Is The Right Strategy For Mobile App Development?

In a recent IT sector survey, nearly 67% of the respondents revealed that the business methodologies they followed were either ‘leaning towards agile’, or ‘purely agile’. Of course, there is a fairly large section of entrepreneurs who still favour the ‘Waterfall’, or the sequential, production strategy. From the very outset, a mobile app company has […]