Q Score

The Q Score (more popularly known as Q-Rating) is a measurement of the familiarity and appeal of a brand, celebrity, company, or entertainment product (e.g., television show) used in the United States. The higher the Q Score, the more highly regarded the item or person is among the group familiar with them. Q Scores and other variants are primarily used by the advertising, marketing, media, […]

Brands are too obsessed with celebrities on social media

Brands are focusing too much of their time and effort on getting early adopters and celebrities to engage with and share their video content when they should be concentrating on the “second wave” of influencers who have the power to make or break a campaign, according to new research.   Research unveiled at Cannes today […]

We Talked to Viral Superstar F*ckJerry About Building a Meme Empire

On an abnormally hot day in early May, I walked into FuckJerry’s one-room Chinatown office. In an unsuspicious-looking building, the large fourth floor space serves as headquarters for the meme connoisseurs, and is fully decked out with an oversized American flag, a green screen, and an arcade-style basketball hoop. A beige cardigan laid spread out on […]

How Much Is An Active User Worth? POSTED BY MARK WILCOX ON MAR 01 2013

App store analytics providers have been telling us that almost all of the growth in app revenues in the last year has been through in-app purchases. However is that just because the model has become more popular? Or because revenue has been concentrating at the top of the market where the strategy is very popular (particularly in free-to-play games)? […]