It took 20 years for web commerce to bring on the shopping mall apocalypse. The next transformation will happen much faster.
The Q Score (more popularly known as Q-Rating) is a measurement of the familiarity and appeal of a brand, celebrity, company, or entertainment product (e.g., television show) used in the United States. The higher the Q Score, the more highly regarded the item or person is among the group familiar with them. Q Scores and other variants are primarily used by the advertising, marketing, media, […]
HAVING just received a fancy new watch from TAG Heuer, Cristiano Ronaldo, a footballer, posts a photo of himself, wrist aloft, to his Instagram account. He dutifully thanks them for their “kind gift” and signs off the post with the company’s advertising slogan #dontcrackunderpressure.
The Toronto International Film Festival, taking notice of the flurry of photos and videos posted to Instagram, has partnered with the Facebook-owned app to launch a digital shorts competition.
Over the hours you’ve spent getting that flower crown to fit perfectly above your head, you’ve probably wondered at least once: How on Earth do Snapchat filters work?
Brands are focusing too much of their time and effort on getting early adopters and celebrities to engage with and share their video content when they should be concentrating on the “second wave” of influencers who have the power to make or break a campaign, according to new research. Research unveiled at Cannes today […]
On an abnormally hot day in early May, I walked into FuckJerry’s one-room Chinatown office. In an unsuspicious-looking building, the large fourth floor space serves as headquarters for the meme connoisseurs, and is fully decked out with an oversized American flag, a green screen, and an arcade-style basketball hoop. A beige cardigan laid spread out on […]
App store analytics providers have been telling us that almost all of the growth in app revenues in the last year has been through in-app purchases. However is that just because the model has become more popular? Or because revenue has been concentrating at the top of the market where the strategy is very popular (particularly in free-to-play games)? […]
I recently listened to an episode of Psych Files, a pod-cast created by psychologist Michael Britt. His guest, Susan Weinschenk, Ph.D., was discussing her book Neuro Web Design and more specifically how our brains operate when we look at web pages.