Inside Silicon Valley Empire of the geeks

THE English have Silicon Fen and Silicon Roundabout, the Scots have Silicon Glen. Berlin boasts Silicon Allee, New York Silicon Alley. But the brain of the tech world is the ecosystem in and around San Francisco. Silicon Valley’s entrepreneurs and innovators, technologists and moneymen are busy revolutionising nearly every aspect of the global economy.

Basics of Software Development Every CEO Should Know

What is AWS? What is iOS, or Ruby on Rails? These three terms are just a few examples of the software development concepts that every CEO should know. For some leaders, words like hotfix or website wireframe are understandably foreign, and no matter your industry, a basic grounding in software development can help you identify, […]

The 7 Best Tips to an Effective Pre-Launch Mobile App Marketing Strategy

While a media push can drive excitement around your app and spur downloads, the effects are far from lasting. TechCrunch recently reviewed case studies of apps featured on Shark Tank to determine the long-term effect of massive promotion. Despite millions of viewers and even the recommendations of the show’s investors, TechCrunch discovered that the “Shark Tank Effect” only bumped up app downloads […]

How Much Does an App Cost: A Massive Review of Pricing and other Budget Considerations

Recently in a meeting with a longstanding customer who I’ll call “Bob,” he referenced the chapter in App Savvy that discusses costs for creating an iOS app. With a big smirk Bob said, “Ken, you wrote in App Savvy that it’s about $10,000 to create an app…that seems like a good deal.” His smirk was because the initial v1.0 […]