Average Email Campaign Stats of MailChimp Customers by Industry

There are a lot of numbers in MailChimp’s free reports on email and marketing automation, but you might be wondering how your email-marketing stats compare to others in the same industry. What kind of open rates should companies like yours expect? How many bounces are too many? What’s an acceptable abuse complaint rate? The more context, the better.

App Monetization: 6 Bankable Business Models That Help Mobile Apps Make Money

Why are you building an app? Yes, you want to cultivate loyalty, create company awareness, gain new mobile customers, provide a benefit, and more. Often, mobile apps are another marketing channel for your brand and after everything you’ve put into getting it launched, you also expect it to be a solid source of revenue.